My Executive Assistant, Thalia Cortes, and I produce our podcast, Mastering Real Estate, ourselves. I want to share how we do it in case you want to record and produce your own podcast for cheap or free.
I will write a future blog post about getting a new podcast started and everything that goes into the launch, but today we will focus on the tactical weekly activities that keep our podcast on track.
PLANNING & ORGANIZATION
We use a Monday.com Board to plan and organize all of our podcast episodes. We use a status bar for each episode to know which phase each episode is in (Recording, Editing, Review, Scheduled, Published). We insert links into the other columns for each episode containing all of the required components for each episode (hook, central video, show notes, thumbnail, social media clip, etc).
Monday.com is a truly fantastic tool that we use for many aspects of our business, and it is GREAT for podcast planning, organization, and collaboration. Highly recommend!
RECORDING
I schedule 2-3 hours every Friday (preferably during my kid’s nap time) to prepare and record my podcast episodes. Since I use slideshows in my podcasts, I use Canva or PowerPoint to record the main content for each episode, and then I record the intro and outro on my Canon M50 DSLR camera. I also make sure to record a short video clip on my phone about the podcast for social media promotion at the same time.
EDITING
My Executive Assistant, Thalia, edits the episodes in Final Cut Pro whenever she has time throughout the week. We use Final Cut Pro because we have a video version of our podcast on YouTube, but you could easily use something more straightforward like Garage Band or Audacity to edit your podcast.
We do our best to stay 2-3 weeks ahead with our content so that neither of us feels overly stressed or pressured to meet tight deadlines.
DISTRIBUTION
We use Kajabi to publish and distribute our podcast because we host our masterclass and other educational content for Duratus Academy on Kajabi.
The reasons we chose Kajabi were, first, we were already paying for Kajabi for our masterclass, so it just made sense to use the included podcast feature as long as it worked well (which it does). Second, this allows us the ability to track all of our users and conduct targeted marketing campaigns from Kajabi, so this platform makes a lot of sense for us.
Once we upload our episodes to Kajabi, it automatically distributes the episodes to Apple podcasts, Google podcasts, and Spotify. Then, we have to upload the video versions separately to YouTube podcasts.
The one drawback we’ve found with Kajabi is that it can only distribute MP3 files and not MP4 files. Ideally, it would be nice to be able to upload the MP4 video versions of our podcast to Kajabi and have the video version distributed on Spotify. This has not been a huge issue, but since Spotify can publish videos, it would be nice to have our videos up there.
I would recommend the Kajabi podcast platform to other creators who already host digital courses and products. However, it’s not free, so it may not be an ideal solution for people who do not have a digital course.
There are plenty of great free podcast distribution platforms like Anchor (now acquired by Spotify) that I recommend to those who simply want to launch and produce a podcast for cheap or free.
I hope this helps if you are considering producing your own podcast. Send me a message or leave me a comment if you would like me to write more about podcast production and creation.